Celebrities Who Surrendered To The World Of Advertising
The global world of advertising has many surprises. Perhaps for this good reason there is an array of famous people who, before emphasizing in the creative discipline which has gained them achievement, had been publicists. Alan Parker, Ridley Scott, David Fincher, Michel Gondry, Alejandro Gonzalez Iñárritu or Fernando Meirelles proved helpful in marketing agencies and makers as an intensify to the very best as film directors.
Great novelists like James Patterson Also, Don DeLillo, Martin Helen or Amis Marie Gurley Dark brown offered the machinery of persuasion for a long time. The Nobel laureate Gabriel García Márquez Even. Or simply because well-known screenwriters mainly because the paternalfather of Asterix and Obelix, René Goscinny.
Other world-famous writers such as for example Ernest Stephen and Hemingway King wrote scripts and, of training course, devised the slogans of occasionally leading brands, without having to be paid by firms. That’s how actor Brad Pitt started, who became “the person of the poultry” to market a Mexican cafe. The list of superstars seduced by advertising can be huge.
In Spain, possibly the most impressive cases of commissioned work are those of Dalí, who designed the logo for the Chupa Chups brand in 1969, a work that the business has then just dared to modernize since; And that of Miro, who do the same for Tourism of Spain in 1983.
From Dalí to Jordi Labanda
But the types of superstars who before they threw themselves in to the arms of publicity are extremely numerous. For the professional photographer Joan Fontcuberta, one of these, the explanation afar originates from. “In the twenties and thirties of the last hundred years, avant-garde advertising and artwork are baffled and from its aesthetic experimentation comes advancement,” he says. At that brief moment, he continues, the best artistic creativity originated from advertising.
This graphic artist, who won the Hasselblad Prize in 2013, considered the Nobel Prize for photography, he graduated and started to work in the Barcelona agency founded by his uncle and father, until at age 21 he established himself as a specialist photographer. Fontcuberta understood marketing as a genuine way to get experience in the wonderful world of communication. “Everything I understand about writing [has released several essays] I discovered in the innovative department of the family members agency,” he acknowledges.
Although the political climate of the last years of the Francoism, when it participated like university in the contradictory motion, it caused to him “certain ideological issues with the publicity”. Furthermore, the existing meaning of his function “is certainly to unravel those traps of conversation.” “I spent my initial three working years understanding how to lie well, to generate fantasies, and my work is to create pedagogy of doubt right now,” he explains. Nevertheless, Fontcuberta is quite grateful to the era: “Marketing has provided me some very helpful resources in the artwork world, such as understanding that I address an open public or target in marketing slang with an objective of effectiveness.” And is that advertising tries to resolve some nagging problems of time, context, effectiveness, budget … that are translatable to other disciplines perfectly. “It’s a good college,” says the Barcelona professional photographer.
The article writer Carlos Ruiz Zafón, who has simply published The Labyrinth of Spirits (Planeta), says something similar: “Marketing forces you to take care of many tools which can be useful in any kind of narrative expression, end up being it literature, cinema …”.
The famous author worked as a man in agencies like Tandem DDB, Ogilvy & Mather, McCann Erickson, Lorente …, in a few of them as innovative director. “But and then earn a living while I discovered a way to perform it as an article writer, which was what We had wanted since We were a kid.” Ruiz Zafón seems fortunate because he resided in the world of persuasion in the next half of the eighties, “prior to the big crash of 1992, which is when I think that advertising forever started to change. These were years of excesses, of excess amount, few scruples, much motion … “.
The charged power of the brand
The publicity work is hard (and today it is not aswell remunerated as in enough time to which Zafón refers, is hurried to state Carlos de Javier, innovative director of Contrapunto Barcelona). Very slave, very extreme …, can be an activity that burns a whole lot since it isn’t free, regarding to Julio Alard, professor of the topic in ESIC, hence the most common is that the superstars were focused on it brief or young time. Although there are types of prolonged function, such as for example that of Pau Donés, head of the Jarabe de Palo group; Or that of the film director Isabel Coixet, or the cartoonist Jordi Labanda, or the article writer Jesus Carrasco, to place examples. They and more had been captivated by advertising.